Product Marketing Manager

  • Hybrid - NYC, United States
  • Marketing
  • Full-time

We’re a leading AI text analysis platform dedicated to empowering businesses and educational institutions as they navigate the ever-evolving landscape of genAI through responsible AI innovation, balancing technological advancement with integrity, transparency, and ethics.

Our quickly growing team is seeking a dynamic, hands-on, experienced Product Marketing Manager! Reporting into marketing but sitting at the intersection of marketing and product,  the ideal candidate will be a motivated, curious self-starter with experience developing a deep understanding of customer and market needs and leveraging them to implement strategies that drive user adoption and engagement.  The ideal candidate comes from a background in EdTech and/or SaaS.

An important and highly-visible member of the team, this is an excellent opportunity for someone to drive real, immediate impact.  This is a hybrid role based out of our New York City office and reports to our VP of Marketing.

Responsibilities

  • Develop a deep and thorough understanding of our products, personas, clients, competitors and industry trends
  • Establish key product positioning, messaging, and competitive differentiation across our full product portfolio 
  • In conjunction w. Product, regularly conduct market research, competitive research, and customer research, using findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiation
  • Collaborate closely with the Customer Success & Sales team to create compelling sales tools, materials, and presentations to effectively communicate the key value of our products & solutions
  • Lead the creation of product-related content including website copy, case studies, whitepapers, webinars, and blogs that drive demand generation and customer engagement
  • Develop successful go-to-market strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunities
  • Track and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement.

Qualifications and Requirements

  • 7-10 years experience in a similar capacity successfully launching and growing EdTech and/or SaaS products
  • Excellent written and verbal communication skills with a strong ability to create compelling product messaging and positioning that drives adoption
  • Highly entrepreneurial with a strong desire to learn and grow
  • Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead
  • You—and those around you—would label yourself as intuitive, analytical and naturally curious, and not shy about trying new things
  • Highly organized with keen attention to detail
  • Experience working in a fast-paced, team environment
  • Ability to work in our NYC office 2-3 times per week

Copyleaks is proud to be an equal-opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or Veteran status.

  • Please note that we do not sponsor visas for this position. You must have legal authorization to work in the United States.

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